{"title":"Essentials","description":"\u003cp\u003eEverything your pet needs day-to-day. Browse our curated selection of essential products to keep your furry friend happy and healthy.\u003c\/p\u003e","products":[{"product_id":"k-h-pet-products-thermo-kitty-bed-indoor-heated-cat-bed-safe-energy-efficient-washable","title":"The Hearth™ Heated Snuggle Bed","description":"\u003ch2 data-section-id=\"bod7nr\" data-start=\"880\" data-end=\"913\"\u003eThe Hearth™ Heated Snuggle Bed\u003c\/h2\u003e\n\u003cp data-start=\"915\" data-end=\"1082\"\u003eGive your cat the warm, cozy comfort they deserve with The Hearth™ Heated Snuggle Bed — thoughtfully designed for peaceful naps, deep relaxation, and all-day lounging.\u003c\/p\u003e\n\u003cp data-start=\"1084\" data-end=\"1297\"\u003eCrafted with ultra-soft plush fabric and a soothing, removable warming insert, this cozy retreat creates the perfect snuggle spot for chilly mornings, quiet evenings, and cats who love to stay warm and tucked away.\u003c\/p\u003e\n\u003cp data-start=\"1299\" data-end=\"1466\"\u003eWhether curled up after playtime or enjoying a long afternoon nap, The Hearth™ offers a calming space your cat will quickly claim as their favorite place in the house.\u003c\/p\u003e\n\u003ch3 data-section-id=\"19zqy0x\" data-start=\"1468\" data-end=\"1480\"\u003eFeatures\u003c\/h3\u003e\n\u003cp data-start=\"1481\" data-end=\"1711\"\u003e♡ Ultra-soft plush snuggle cup design\u003cbr data-start=\"1518\" data-end=\"1521\"\u003e♡ Removable warming insert for customizable comfort\u003cbr data-start=\"1572\" data-end=\"1575\"\u003e♡ Cozy raised walls for security and support\u003cbr data-start=\"1619\" data-end=\"1622\"\u003e♡ Washable materials for easy cleaning\u003cbr data-start=\"1660\" data-end=\"1663\"\u003e♡ Perfect for cats who love warmth and cuddles\u003c\/p\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1713\" data-end=\"1728\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1729\" data-end=\"1854\"\u003e\n\u003cli data-section-id=\"1t2ix0z\" data-start=\"1729\" data-end=\"1747\"\u003eCozy indoor cats\u003c\/li\u003e\n\u003cli data-section-id=\"1j9aqys\" data-start=\"1748\" data-end=\"1782\"\u003eSenior cats needing extra warmth\u003c\/li\u003e\n\u003cli data-section-id=\"1no59z9\" data-start=\"1783\" data-end=\"1820\"\u003eCats who love burrowing and nesting\u003c\/li\u003e\n\u003cli data-section-id=\"111njqr\" data-start=\"1821\" data-end=\"1854\"\u003eEveryday comfort and relaxation\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Jeffers","offers":[{"title":"Mocha \/ Small - 16\"D","offer_id":46318353252524,"sku":"PCT7","price":49.99,"currency_code":"USD","in_stock":false},{"title":"Mocha \/ Large - 20\"D","offer_id":46318353285292,"sku":"PCUD","price":70.98,"currency_code":"USD","in_stock":true},{"title":"Sage \/ Small - 16\"D","offer_id":46318353318060,"sku":"PCT8","price":49.99,"currency_code":"USD","in_stock":false},{"title":"Sage \/ Large - 20\"D","offer_id":46318353350828,"sku":"PCUE","price":70.98,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/6503\/0828\/files\/kh-pet-products-thermo-kitty-bed-indoor-heated-cat-bed-safe-energy-efficient-washable-pct7-8226360.jpg?v=1779998019"},{"product_id":"smart-automatic-self-cleaning-cat-litter-box","title":"The PurePaw™ Self-Cleaning Litter Box","description":"\u003ch3\u003e\u003cspan\u003eA cleaner home. A happier cat. Less daily maintenance.\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eMeet The PurePaw™ Self-Cleaning Litter Box — a modern solution designed to make life easier for cat parents while providing a consistently fresh and comfortable environment for your feline companion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFeaturing smart automatic cleaning technology, this innovative litter box helps reduce scooping, minimize odors, and maintain a cleaner litter space throughout the day. The self-cleaning system automatically removes waste after use, helping create a more hygienic experience for both you and your cat.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eDesigned with busy households in mind, The PurePaw™ combines convenience, cleanliness, and modern design in one sleek solution that fits beautifully into contemporary homes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhether you're managing one cat or a multi-cat household, The PurePaw™ helps simplify litter maintenance while giving your cat a consistently clean place to do their business.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eWhy Cat Parents Love It\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e♡ Automatic self-cleaning operation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e♡ Helps reduce daily scooping and maintenance\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e♡ Supports a cleaner, fresher litter environment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e♡ Helps minimize odors between cleanings\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e♡ Modern design complements your home décor\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e♡ Ideal for busy cat parents and multi-cat households\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003ePerfect For\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Indoor cats\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Multi-cat homes\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Busy pet parents\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Apartment living\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003e• Cat parents seeking a cleaner litter routine\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eLily \u0026amp; Mellow Approved\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eWhen Lily and Mellow joined our family, we quickly learned that keeping their space clean was just as important as keeping them comfortable. The PurePaw™ helps simplify daily litter box maintenance, giving us more time for cuddles, playtime, and all the moments that matter most.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBecause less time scooping means more time loving your cats.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"MJ's Pet Closet","offers":[{"title":"White","offer_id":46318369505452,"sku":"6192f94b-4450-4fa9-b627-3a054f7ecaa2","price":308.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/6503\/0828\/files\/aec1f95e6b4bde0ba7171423e39ff16b.jpg?v=1779999116"},{"product_id":"pet-constant-temperature-heating-cat-dog-feeding-bowl","title":"The WarmWhisker™ Heated Bowl","description":"\u003ch2 data-section-id=\"o9mdr5\" data-start=\"881\" data-end=\"912\"\u003eThe WarmWhisker™ Heated Bowl\u003c\/h2\u003e\n\u003cp data-start=\"914\" data-end=\"1087\"\u003eDesigned to bring warmth and comfort to every mealtime, The WarmWhisker™ Heated Bowl helps keep food and water at a cozy, consistent temperature for your favorite companion.\u003c\/p\u003e\n\u003cp data-start=\"1089\" data-end=\"1318\"\u003ePerfect for colder seasons, picky eaters, senior pets, or cats who simply love extra comfort, this thoughtfully designed warming bowl creates a more soothing feeding experience while helping maintain freshness throughout the day.\u003c\/p\u003e\n\u003cp data-start=\"1320\" data-end=\"1492\"\u003eWith its minimalist design and gentle warming function, The WarmWhisker™ blends beautifully into cozy homes while adding an extra layer of care to your pet’s daily routine.\u003c\/p\u003e\n\u003ch3 data-section-id=\"34h3ew\" data-start=\"1494\" data-end=\"1514\"\u003eWhy Cats Love It\u003c\/h3\u003e\n\u003cp data-start=\"1515\" data-end=\"1773\"\u003e♡ Gentle constant-temperature warming for added comfort\u003cbr data-start=\"1570\" data-end=\"1573\"\u003e♡ Helps keep food and water more appealing longer\u003cbr data-start=\"1622\" data-end=\"1625\"\u003e♡ Perfect for colder weather and cozy indoor living\u003cbr data-start=\"1676\" data-end=\"1679\"\u003e♡ Stable anti-slip design helps reduce spills\u003cbr data-start=\"1724\" data-end=\"1727\"\u003e♡ Designed for everyday comfort and wellness\u003c\/p\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1775\" data-end=\"1790\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1791\" data-end=\"1911\"\u003e\n\u003cli data-section-id=\"fqtwn0\" data-start=\"1791\" data-end=\"1804\"\u003eIndoor cats\u003c\/li\u003e\n\u003cli data-section-id=\"k623xy\" data-start=\"1805\" data-end=\"1818\"\u003eSenior pets\u003c\/li\u003e\n\u003cli data-section-id=\"13gbcs4\" data-start=\"1819\" data-end=\"1857\"\u003eCats are sensitive to cold food or water\u003c\/li\u003e\n\u003cli data-section-id=\"1i40cft\" data-start=\"1858\" data-end=\"1880\"\u003eCozy winter routines\u003c\/li\u003e\n\u003cli data-section-id=\"quqc73\" data-start=\"1881\" data-end=\"1911\"\u003eWellness-focused pet parents\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pawpampered","offers":[{"title":"Gold \/ USB","offer_id":46318377697452,"sku":"CJJT176057401AZ","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/6503\/0828\/files\/7fc26321-2cc6-411e-a248-ec8bafbc5ac9.jpg?v=1779999556"},{"product_id":"cat-bowl-cervical-spine-protection-anti-tumble-double-bowl","title":"The ComfortLift™ Double Bowl","description":"\u003ch2 data-section-id=\"hecyis\" data-start=\"852\" data-end=\"883\"\u003eThe ComfortLift™ Double Bowl\u003c\/h2\u003e\n\u003cp data-start=\"885\" data-end=\"1079\"\u003eThoughtfully designed for comfortable mealtimes and modern cat living, The ComfortLift™ Double Bowl combines elevated dining with a sleek, minimalist design your cat — and your home — will love.\u003c\/p\u003e\n\u003cp data-start=\"1081\" data-end=\"1358\"\u003eFeaturing a gently raised and tilted feeding position, this double bowl helps support a more natural eating posture while reducing strain during meals. Its anti-tumble design helps minimize spills and movement, creating a cleaner and calmer feeding experience for everyday use.\u003c\/p\u003e\n\u003cp data-start=\"1360\" data-end=\"1497\"\u003eBeautifully designed with both comfort and style in mind, The ComfortLift™ fits seamlessly into cozy homes and wellness-focused routines.\u003c\/p\u003e\n\u003ch3 data-section-id=\"34h3ew\" data-start=\"1499\" data-end=\"1519\"\u003eWhy Cats Love It\u003c\/h3\u003e\n\u003cp data-start=\"1520\" data-end=\"1791\"\u003e♡ Elevated design supports a more comfortable eating position\u003cbr data-start=\"1581\" data-end=\"1584\"\u003e♡ Tilted bowls help reduce neck strain during mealtime\u003cbr data-start=\"1638\" data-end=\"1641\"\u003e♡ Anti-slip, anti-tumble base minimizes spills\u003cbr data-start=\"1687\" data-end=\"1690\"\u003e♡ Dual bowls perfect for food and water\u003cbr data-start=\"1729\" data-end=\"1732\"\u003e♡ Modern minimalist design complements any home aesthetic\u003c\/p\u003e\n\u003ch3 data-section-id=\"9n3n4e\" data-start=\"1793\" data-end=\"1808\"\u003ePerfect For\u003c\/h3\u003e\n\u003cul data-start=\"1809\" data-end=\"1912\"\u003e\n\u003cli data-section-id=\"fqtwn0\" data-start=\"1809\" data-end=\"1822\"\u003eIndoor cats\u003c\/li\u003e\n\u003cli data-section-id=\"quqc73\" data-start=\"1823\" data-end=\"1853\"\u003eWellness-focused pet parents\u003c\/li\u003e\n\u003cli data-section-id=\"1sha4ef\" data-start=\"1854\" data-end=\"1888\"\u003eCats who prefer elevated feeding\u003c\/li\u003e\n\u003cli data-section-id=\"1a0gdv3\" data-start=\"1889\" data-end=\"1912\"\u003eCozy and modern homes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Pet Zen","offers":[{"title":"Single White Fishbone Bowl","offer_id":46318377861292,"sku":"CJYD181174101AZ","price":16.37,"currency_code":"USD","in_stock":true},{"title":"Single White Paw Print Bowl","offer_id":46318377894060,"sku":"CJYD181174102BY","price":16.37,"currency_code":"USD","in_stock":true},{"title":"Single Pink Fishbone Bowl","offer_id":46318377926828,"sku":"CJYD181174103CX","price":16.87,"currency_code":"USD","in_stock":true},{"title":"Single Pink Paw Print Bowl","offer_id":46318377959596,"sku":"CJYD181174104DW","price":16.87,"currency_code":"USD","in_stock":true},{"title":"Single Green Fishbone Bowl","offer_id":46318377992364,"sku":"CJYD181174105EV","price":16.87,"currency_code":"USD","in_stock":true},{"title":"Single Green Paw Print Bowl","offer_id":46318378025132,"sku":"CJYD181174106FU","price":16.87,"currency_code":"USD","in_stock":true},{"title":"Single Yellow Fishbone Bowl","offer_id":46318378057900,"sku":"CJYD181174107GT","price":16.87,"currency_code":"USD","in_stock":true},{"title":"Single Yellow Paw Print Bowl","offer_id":46318378090668,"sku":"CJYD181174108HS","price":16.87,"currency_code":"USD","in_stock":true},{"title":"Single Plating Tilt Frame","offer_id":46318378123436,"sku":"CJYD181174109IR","price":18.52,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/6503\/0828\/files\/e0d32081-44d7-4d33-9bd7-3c93509c0e4b.jpg?v=1779999591"}],"url":"https:\/\/lilymellowshop.myshopify.com\/collections\/essentials.oembed","provider":"Lily \u0026 Mellow ","version":"1.0","type":"link"}